The opening of a stationary store for newborns, according to experts, would cost today from one to two thousand dollars per square meter. The cost at the start of the online store "float" in the range of 2000 to 250 000 dollars. The size of investments depends on the format of the store (or special purpose), the organization of trade (supported by its own warehouse or not), the state (or their own couriers from the side), and many other factors.
Create an online supermarket "turnkey" costs about 30-40 thousand dollars, half of which goes to the purchase of goods.
The average monthly income hyped department store may be about 120 thousand rubles, and the turnover - 700-900 thousand. The profitability of this business is 20-30%, and in some cases, and all 40%. Profitability index depends on the type of goods and suppliers of the ways of promotion and "quality" of the base on which to set up shop, the availability of warehouses and so on. D. Different children's products may have a different profitability. There is a kids product that you can sell at a premium, and of 70-100%.
The biggest demand in virtual stores on baby food and hygiene products. Therefore, diapers, and the mixture parison must always be store. Abandoning these products, you will lose two-thirds of potential buyers.
Very high competition in the segment strollers, car seats, children's furniture and electric vehicles. Less strong is the competition in the segment of educational games and small toys. But in the clothing trade is not going smoothly, there is a high percentage of returns because buyers can not buy or try to choose the right size. Bulky goods (houses, slides, sandboxes, electric) are also low demand, because dorogivizny delivery.
Popularity rating
Over the past month, "Google" asking:- Children's online stores - 12 965 times (including online retailers of children's products - 3274)
- Diapers - 8726
- Baby food - 15,920
- Commodities for children - 7200
- Toys - 2681
- Slings - 5229
- Clothing for feeding - 256
- Pacifiers - 1438 times
Method for creating an online store is quite simple: sole proprietorship or LLC, opening a bank account, website creation and purchase of goods.
Key indicators of quality store - it's easy interface, interactive features, providing free services and inquiries not related to the purchase, as well as the possibility of converting a unit in an interactive portal for young parents.
But a good website design, availability of products and reasonable price will lose their attractiveness when poorly organized delivery. Delivery is an important part of business. Some virtual stores limit delivery time to three hours, which is very important for customers of the shop.
The main target audience of the virtual store - young parents, mostly mothers.
Product online stores buy directly from manufacturers, authorized dealers or brokers. However, for some categories of products, such as large and expensive things, you need a warehouse, where all these, these carriages, electric vehicles, etc. it can be shown to buyers. But there was no storage space, a virtual store may still. The most important thing to be available on the website detailed descriptions of products and quality photographs. Popular brand is also important to stimulate buying. Famous brands are promoting themselves.
In the case of children's clothing and a description of the photos are not enough. Often in practice, the clothes do not match the specified age of the child, because all children are different, and are distinguished by their kompalektsiey. It is therefore necessary to lay out additional comparative tables and tables of conformity "age + height), specify additional dimensions (length sleeves, the distance from the crotch to the neck, and so on. N.). This greatly increases the likelihood of purchase.
State online store children's products depends on sales volumes. Minimum komplektatsiya- take orders manager, an accountant, a driver and a courier with own transport, although the latter can be replaced by cooperation with courier services, transport companies.
But the success of the virtual store depends not only on the range and prices. Matter and other details, such as interactive services. Since the primary audience of children's shops are young mothers, the opportunity to communicate to the forefront. For them, it is necessary to provide for the professional live forums with advice from specialists and doctors. Another important detail that ensures the success of the store, is professional sales managers.
About 95% of the orders existing online stores provide the residents of Moscow and St. Petersburg, and only 5% from the regions. The relatively low activity of regional buyers due to the high cost of delivery by courier services, the unreliability of the federal postal system and the complexity of payment procedures.
In general, delivery of goods - it is a problem for all, without exception, online stores. Methods of implementation is a limited couriers, mail and federal commercial carriers. Usually, "their" region served by a private courier service, delivery and beyond - is a special case, requires the involvement of third-party logistics services.
Problems
Organization-has put its own courier service is not easy. There are a lot of difficulties: staff turnover among the messengers, theft, irresponsibility. In order to partially avoid the problems stores are invited to work students- couriers of evening and adjust to their academic schedule. But the "post" of the problem even worse - lost payments, send and fight our sovdepovskoy almost impossible. Professional courier services provide certain guarantees, but their services - these are additional costs.It should also be prepared for difficulties with hosting. Typically, contracts are concluded with a host in such a sophisticated form that providers actually never would never meet, and all defects blamed on the mysterious "technical failures". Virtual store may simply turn off, explaining that "the server does not handle the load." Solve the problem can only be established on the site provider's own dedicated server, but it is not a guarantee.
Another difficulty in business - suppliers, using gray schemes. They can not provide a complete set of documents for the accounts, and are often working with them have to give.
Difficulties in this business enough, but no more than any other retail sector. Proper construction of the chain of interactions between divisions osCommerce "site - the order - Delivering treatment - prompt response to customer complaints" -pomozhet you organize a successful online store for children's products.
Results
- Investment amount: from 2 to 14 thousand dollars for the creation of the virtual store, another 10-20 thousand - for the purchase of goods.
- Ownership: IP, LLC.
- Payback period from three months to a year.
- Documentation: Documentation, which gives the right to trade.
- Audience: young parents, mothers who can not leave the house.
- Taxes: online shopping can not apply UTII.
- Earnings: profitability is 20-30% mark-up on certain types of goods - 30%, the rest up to 70%. Turnovers good "supermarket" - 600 thousand rubles a month, the profit - about 60-120 thousand per month.
- Media promotion: contextual advertising and promotion, banner exchange, optimization - from $ 300 for three months. Initial training for store promotion should be part of the cost of a quality online store.
- Requirements for premises: storage plus a small office.
- Staff: sales manager in the state, an accountant, a driver with a private transport for bulky goods, couriers (ideally - are outsourced).
Now that you know how to open the online store of goods for children. A successful business!
