Business plan online store. How to open an online store.

Recently, many people are interested in the question: "How to write a business plan for an online store?" With the introduction of our daily lives of more and more interactive technology, the popularity of various online stores has grown several times. Already many people have forgotten how to not only pay the bills in the bank, but also to buy anything for cash at the store. But really, it is very convenient one-touch order any item you like from anywhere in the world. In short, progress does not stand still!


However, not everything is as simple as it seems at first glance. To open an online store, as well as any other business, it is necessary to make educated business plan. If you do not, then the likelihood of success of such cases is very small. The vast majority of would-be entrepreneurs take into account only the profits from sales and expenditures do not include at all. This is the first and main mistake of the creators of such stores.

It argued that the virtual store - it's almost neprogoraemy business that does not require significant investments and expenditures with the most minimal. Unfortunately, it is not so! It is not necessary to "fly in the clouds" and to think that the money just will drip into your bank account. And you're sitting at home on the computer and did not bother. If you stick to this view, it is unlikely that your business will be successful. If you really want to make with the help of an online store, you should take it seriously.

In other words, online shop - it's just a "cover" your real company offering a particular product group. It is, in fact, a catalog of your products, posted on the Internet. But in reality, you need to create a business plan online store legalize company, open a bank account, sign contracts with suppliers, hire a central office and a storage room, and others. But most importantly, you must have sufficient funds and time. If the last two conditions are missing, then it is better not to start this business project.

So, how to open an online store. Mini business plan online store.

1. The direction of the future work of the store.

This is the first and probably one of the main points of the entire business plan. A thorough monitoring of the most popular products at the moment and in a particular region. Of course, food will always buy, but their cost is much lower, for example, than the household appliances. It is therefore necessary to focus on a certain category of customers.

2. Legal registration of the enterprise.

This point should not be underestimated, as any product must be accompanied by the corresponding invoice and fiscal receipt. If we ignore it, then in the future you can have serious problems with the law. And your store will be loss-making enterprise, and very soon will be closed. Internet-shop can be issued as the Company, Ltd., or SP. The choice is yours. Most often, to open the virtual business using form an LLC or IP. The cost of the procedure ranges from 2,500 to 30,000 rubles, and will take up to three weeks.

3. Lease of storage facilities.

This item is required in case if you do not sign a contract for direct delivery of the goods directly to the customer. Some enterprising businessmen keep production at home or in the country that does not meet the sanitary conditions of storage and can cause damage to the product. Rent the warehouse will cost you 15,000 rubles. Not cheap fun!

4. The office and point of shipment.

If you do not have sufficient financial means, it is possible to combine in one room warehouse, office and point of shipment. But in any case it should not be living space.

5. Purchase of furniture and equipment.

Inexpensive office space often rented unfurnished, so the purchase of a minimum set of furniture - a priority task. You will need: a table, a few chairs, a small cabinet for documents and a coat rack. All this costs about 20,000 rubles. You should also buy a computer, the IFIs and the direct number.

6. Purchase of products.

This article costs can be eliminated if adjust work directly with suppliers. Otherwise, it is necessary to allocate a substantial amount of money to pay for goods or work order.

7. Creation and promotion of the online store.

Many people underestimate this point, and it is sometimes more than all the other costs combined. Its implementation can spend tens to hundreds of thousands of rubles, depending on the size of the firm.

We hope our business plan online store proved to be useful to you and you have learned from this article how to open an online store. Remember it all depends on your capabilities and abilities. So go for it!