Summary of the project and the target audience
First of all, we note that this shop will be focused on the average motorist, who used to own and deal with breakdowns in the SRT does not apply. Such drivers are interested in more choice and lower prices. As the store will become regular customers and, in the long run, you can start working with the SRT.Form of business
For a small auto parts store is best to register as an individual entrepreneur.Competition
For such business competition will be in any city, but given that we focus on domestic cars, its level is significantly reduced. Sometimes it is not easy to find even in a big city shop selling spare parts for domestic cars.Before you make your selection and form pricing policies, we need to study the competition. Learn what auto parts and at what prices they offer, to analyze what the most popular items. It is very useful to have knowledge of the prevailing brand of car in the city, where you will open your shop and what damage occur more often.
For all these reasons, you need to create their own policies. Oust competitors will not be easy, so you need to offer customers something special. For example, focus on quality customer service, or on a wide range, and maybe low prices.
Do not forget about advertising in the media and online, fit and outdoor advertising placed near your store. A good option would be opening a store on the Internet. Through online, you will be able to attract new customers and tell them about their assortment. Quality website and database product - the main thing that you need to pay attention.
Production plan
For the business plan auto parts store it is important to clearly understand what is and what you need. For this you must store room of about 40-50 square meters. For the first time will be the easiest way is to rent a room. From the place where the store will be located, as a lot depends. For example, it is good if you sell auto parts near the garage cooperative or car. Nearby parking may be desirable good transportation.Then we are looking for a wholesale supplier. It is, in principle, it is not difficult, but pay attention to the price, because it affects your own profit. The main thing - is that he had no shortage of goods.
Do not forget about the necessary equipment. This shelving, display cases, racks, computer and cash register in the store you need to spend online.
Even for a small shop will need one or two sales assistant and an accountant who will be accountable.
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